Tom Hanks raises concern over AI-generated fake images in dental plan ad

In a recent Instagram post, renowned actor Tom Hanks expressed his alarm over an advertisement featuring an artificial intelligence (AI) version of himself promoting a dental plan. Hanks clarified that he has no association with the AI-generated video and warned about the growing prevalence of deepfakes, which are realistic virtual versions of real people created using AI systems.

The issue of deepfakes has become a significant challenge for the entertainment industry, leading to strikes by high-profile Hollywood actors and writers. As AI technology continues to advance in power and sophistication, there are increasing concerns about the potential misuse of realistic AI-generated images and videos. Deepfakes have been used to deceive and scam people, with celebrities like Martin Lewis falling victim to their unauthorized use.

Beyond the realm of scams, deepfakes have also infiltrated the realm of revenge and pornography. Such malicious uses of AI-generated content have prompted legislative actions in England and Wales, where the government has strengthened laws to facilitate the prosecution of offenders. However, deepfakes extend beyond the personal domain, exacerbating the problem of online misinformation. Even politicians, including former US President Donald Trump and Ukrainian leader Volodymyr Zelensky, have been targeted by malicious actors using AI-generated fake videos.

In response to the growing concern, Google has mandated political adverts on its platform to disclose if they have been created using AI. These developments shed light on the urgent need to tackle the spread of AI-generated misinformation and protect individuals from potential harm.

While the implications of deepfakes are predominantly negative, there are non-controversial applications of AI video manipulation. For instance, the virtual concerts featuring the band Abba employed AI technology to recreate the band’s performances. This opens up new possibilities for extending the careers of performing artists, as discussed by Tom Hanks during his appearance on the Adam Buxton podcast.

The fear of being replaced or marginalized by AI systems has fueled a wave of strikes in the entertainment industry. Shows like Stranger Things and The Last of Us have faced disruptions due to strikes by the Writers Guild of America (WGA), representing screenwriters. Although the WGA reached a tentative agreement with studio bosses to resolve their dispute, actors are still engaged in a separate unresolved conflict, partly motivated by concerns about AI resulting in fewer acting opportunities.

Tom Hanks’ statement serves as a reminder of the rapid development and proliferation of AI technology. It also highlights the importance of addressing the ethical and societal implications associated with AI-generated deepfakes. As AI continues to advance, it becomes crucial for individuals, governments, and tech platforms to stay vigilant and proactive in countering the potential repercussions of AI-generated fake images and videos.