The semi-final match between the Matildas and England in the Women’s World Cup has created history in Australia, becoming the most watched television show ever in the country. With a peak viewership of 11.15 million, the game has captured the attention and passion of football fans across the nation. Channel Seven, the host broadcaster, reported an average audience of 7.13 million for the match in Sydney.
This unprecedented viewership has shattered previous records set since the rating system was introduced in 2001. Additionally, over 975,000 viewers streamed the match on 7plus, setting a new record for online streaming events in Australia. However, it is important to note that the figures released by research firm OzTAM do not include viewers watching from pubs, live sites, and stadiums, nor those tuning in on pay-TV through Optus Sport.
Lewis Martin, Head of Network Sport at Channel Seven, praised the Matildas for their captivating performance and their ability to bring the Australian nation together. He expressed his pride in being a part of this historical moment and mentioned that the Matildas have truly captured the hearts and minds of the nation. In fact, Australia’s enthusiasm for football has been unprecedented, as demonstrated by the previous record-breaking viewership for the match against France just days prior.
This extraordinary interest in the Women’s World Cup surpasses even major sporting events in Australia’s history, such as the Rugby World Cup final in 2003. While the current ratings system does not account for events prior to 2001, it is estimated that over 8 million people watched Cathy Freeman’s 400m final at the Sydney Olympics in 2000. These remarkable numbers demonstrate the immense popularity of women’s football and the impact it has had on Australian society.
Despite the heartbreaking loss to England, Australian fans still have an opportunity to support the Matildas in the third-place play-off against Sweden in Brisbane on Saturday. England, on the other hand, will face Spain in the final in Sydney on Sunday. Football fever continues to grip the nation, and this World Cup has proven to be a catalyst for a new era of Australian football.
The unprecedented viewership for the Matildas’ semi-final defeat to England highlights the growing popularity of women’s football in Australia. The overwhelming support and interest from the nation indicate that women’s football is no longer overshadowed by its male counterpart. This surge in viewership signifies a significant shift in the country’s sporting culture and opens up new opportunities for female athletes. With the success and widespread attention garnered by the Matildas in the World Cup, it is likely that we will witness increased investment and support for women’s sports in the near future.
However, amidst the excitement and celebration, it is crucial to remain cautious of the challenges that lie ahead. While this record-breaking viewership is certainly a momentous achievement, sustaining this level of interest in women’s football will require ongoing efforts and investments. It is imperative for organizations, sports governing bodies, and broadcasters to recognize the significance of women’s sports and provide equal opportunities and resources for female athletes.
Furthermore, the focus should not solely be on women’s football during major tournaments like the World Cup. It is crucial to build a sustainable and inclusive ecosystem for women’s sports throughout the year, from grassroots development to professional leagues. This requires comprehensive policies, increased funding, and wider media coverage to ensure the long-term success and growth of women’s football in Australia.
In conclusion, the record-breaking viewership for the Matildas’ semi-final defeat to England in the Women’s World Cup signifies a monumental moment for women’s football in Australia. The immense support and interest from the nation highlight the changing landscape of sports in the country and the increasing recognition of women’s sports. However, it is essential to recognize that this is just the beginning and that sustained efforts are needed to provide equal opportunities and resources for female athletes. With the momentum gained from this World Cup, the future looks promising for women’s football in Australia.
