Carrefour Raises Awareness About “Shrinkflation” In French Supermarkets

French supermarket Carrefour has taken a stand against “shrinkflation,” a phenomenon where packaging sizes decrease while prices remain the same. The retail giant has placed warning signs on its shelves, calling out popular brands like Lipton Ice Tea, Lindt chocolate, and Viennetta ice cream for reducing the quantity of their products without reducing the price. By highlighting these shrinking products, Carrefour aims to pressure manufacturers to reconsider their pricing policies. This move comes as French consumers struggle with rising prices and the Finance Minister convenes a meeting to discuss inflation issues. While Carrefour’s strategy may be effective in France, retail experts suggest that UK supermarkets are unlikely to follow suit due to concerns about damaging relationships with food manufacturers and potential accusations of hypocrisy.