Sachin Tendulkar speaks out against the misuse of deepfake technology

The iconic Indian cricketer, Sachin Tendulkar, has spoken out against the rampant misuse of deepfake technology after a video surfaced showing him promoting an online gaming app. Tendulkar expressed his concern over the spread of fake videos and called on social media platforms to be more alert and responsive to complaints. He emphasized the need for swift action to stop the spread of misinformation and deepfakes. Tendulkar’s statement comes in the wake of similar incidents involving other Indian celebrities, including actress Rashmika Mandanna, who urged people not to share deepfake videos after her face was morphed onto an Instagram video. The misuse of deepfake technology has sparked a conversation in India about the dangers it poses to individuals’ privacy and safety. In response to these concerns, India’s junior minister for information technology has announced that the government will soon introduce strict rules to ensure that social media platforms promptly remove deepfake videos. This move is aimed at safeguarding internet users and sending a clear message that the spread of misinformation and deepfakes will not be tolerated. As more and more celebrities become targets of deepfake videos, it is crucial for society to remain vigilant and for individuals to report any suspicious or harmful content they come across. In the face of this growing threat, the government, social media platforms, and the public must work together to combat the misuse of deepfake technology and protect the integrity of online content. The incident involving Tendulkar has once again highlighted the need for greater awareness and action in addressing the challenges posed by deepfakes. It serves as a reminder that advancements in technology, while offering numerous benefits, also present new risks that require effective safeguards. Ultimately, it is the responsibility of all stakeholders to ensure the responsible and ethical use of emerging technologies like deepfake algorithms.