Uber Eats Advertisements Criticized for Insensitive Allergy Joke

Uber Eats is facing significant backlash after airing an advertisement during the Super Bowl that seemed to make light of peanut allergies, angering allergy advocacy groups and individuals with allergic reactions. The ad, titled “Don’t Forget Uber Eats,” features celebrity appearances from Jennifer Aniston and David Schwimmer, along with David and Victoria Beckham. The premise of the ad revolves around forgetfulness, but the controversy arises when a man with a swollen eye and hives on his face is shown discovering the presence of peanuts in peanut butter. People with allergy concerns took offense at this scene, claiming it trivialized a serious medical condition and could potentially encourage bullying among children. The National Health Service defines anaphylaxis as a life-threatening allergic reaction that can occur rapidly in response to certain foods, medications, or insect stings. Despite a small disclaimer at the bottom of the screen, stating that peanut butter contains peanuts, critics argue that it does not excuse the insensitivity of the ad. Some individuals, like JD Arland from Indiana, who battles peanut and soy allergies, expressed their disappointment and frustration on social media. Arland, however, emphasized the need for education and urged Uber Eats to show more support for the food allergy community on their platform. Super Bowl ads carry significant influence and are closely watched by millions of viewers, with some even tuning in exclusively for the commercials. In this case, the controversy surrounding Uber Eats’ advertisement has sparked discussions about the responsibility of advertisers in promoting understanding and empathy toward allergies, especially in such a high-profile event as the Super Bowl.