Have you ever imagined going on a nine-month around-the-world cruise and suddenly becoming an internet sensation? Well, that’s exactly what has happened to a group of travelers who are currently on the “most epic world cruise to ever set sail”. This extraordinary journey has garnered massive attention on TikTok, with videos under the hashtag #ultimateworldcruise being viewed more than 353 million times. What started as a vacation for these individuals has turned into an unprecedented online phenomenon. Let’s dive into the impact of this viral cruise on social media, the cruise industry, and society as a whole.
The Ultimate World Cruise, organized by a cruise company named Royal Caribbean, promises to take its passengers to over 60 countries across all seven continents. However, with the cheapest ticket costing nearly $59,000 per person, it’s no surprise that this extravagant adventure is reserved for the wealthy few. Brandee Lake, one of the passengers on the ship, admitted that she could only afford this lavish holiday by using a “living inheritance” from her parents. Despite the hefty price tag, the cruise has been fully booked, and the passengers are relishing their experience by documenting it online.
Brandee, hailing from Los Angeles, California, has amassed an impressive following of 183,000 TikTok users. Alongside Brandee, Angela Linderman from Portland, Oregon has also gained a significant fan base of 182,000 followers. The intrigue surrounding their trip skyrocketed when people who weren’t on the ship started documenting the “drama” on board, as if it were a reality show. Angela expressed her initial disbelief and fascination when videos about them started emerging, stating, “it was like, oh, my gosh, people are doing videos about us”. The online interest in this cruise has given rise to an unexpected celebrity status for the passengers, plunging them into an entirely new world of fame.
The influence of this viral cruise extends beyond social media. Brandee revealed that she faced challenges getting her braids done at the ship’s salon. However, due to comments and pressure from her followers, a stylist for black hair was eventually provided. This incident highlights the power of social media in encouraging inclusivity and prompting brands to cater to diverse needs. Brandee appreciatively acknowledged the influence of TikTok users in effecting change, emphasizing the importance of being inclusive in all offerings, not just during a nine-month cruise.
Particularly interesting is the impact of this cruise on the perception of cruise ship holidays. Royal Caribbean, the organizing company, has not responded to the BBC’s request for comment, leaving room for speculation and rumors. There have been circulating theories suggesting that the journey might end prematurely due to tensions in the Middle East. Brandee clarified that while the itinerary has changed multiple times, the trip is not concluding early but rather modifying its course. The unpredictability of the trip adds an element of excitement, further fueling the intrigue among the online community.
Another buzzworthy rumor circulating online involves someone becoming pregnant on board. However, Brandee clarified that the person in question was already pregnant and had planned their vacation accordingly. These intriguing tidbits only add to the allure surrounding the Ultimate World Cruise, strengthening its status as a headline-grabbing adventure encompassing unexpected twists and turns.
Beyond the whirlwind of online fame and rumors, the Ultimate World Cruise has also introduced a new trend. Influencers are now joining the trip for short stints, turning it into a “choose your own adventure” experience. As Angela aptly describes it, individuals are like characters in a book, with people parachuting into their journey for these mini-segments. This trend demonstrates how social media has the power to shape and influence the travel industry, promoting unique experiences that cater to the desires of a modern, tech-savvy audience.
The impact of the Ultimate World Cruise’s viral success stretches far and wide. It showcases the power of TikTok as a platform for both entertainment and influencing societal change. The cruise industry is forced to adapt to the growing demands of online communities, addressing matters of inclusivity and appealing to the ever-evolving preferences of a global audience. Moreover, this phenomenon highlights the fascination of society with extraordinary experiences and the voyeuristic pleasure derived from observing the lives of others.
In conclusion, the Ultimate World Cruise has become a TikTok sensation, captivating millions of viewers and propelling those on board to viral fame. The online interest in their journey has led to unforeseen consequences, such as pushing for inclusivity and driving the cruise industry to cater to changing expectations. This captivating adventure serves as a testament to the power of social media in transforming the ordinary into the extraordinary.
