Artificial intelligence (AI) has the potential to revolutionize the Bollywood film industry, but it also raises economic and ethical concerns. While AI has already disrupted Hollywood, its impact on Indian cinema is still a subject of debate. Some industry creators downplay the threat, while others recognize the need to take AI seriously. This article explores the current state of AI in Bollywood and its implications for the future.
The Indian film industry is the largest in the world in terms of films produced each year, employing over 850,000 people. With AI tools becoming more advanced and capable, their use in TV and movie production is becoming increasingly common. However, the lack of a structured conversation around AI in India has hindered its widespread adoption. Siddharth Roy Kapur, former president of the Producers Guild of India, emphasizes the need for discussions on AI’s impact, as these tools are evolving rapidly.
The use of AI in Bollywood is not yet at a stage where it can replace the creative process entirely. While AI tools provide ideas and speed up certain tasks, they have not matched the quality of a motion picture’s 4K resolution. Visual effects studios like Redchillies.vfx, co-founded by Shah Rukh Khan, have been experimenting with AI but still rely heavily on human expertise. However, directors like Guhan Senniappan are pushing the boundaries by incorporating AI in their films. Senniappan’s upcoming movie, “Weapon,” will feature a sequence entirely generated by AI, showcasing its potential as a cheaper alternative to live action.
Bollywood stars like Shah Rukh Khan have also dabbled with AI, participating in an ad campaign that leverages deepfake technology. The campaign allowed small business owners to use Khan’s voice and image to promote their stores, generating thousands of ads across the country. However, the absence of regulations around AI raises concerns about potential misuse. While Bollywood actor Anil Kapoor successfully protected his likeness, image, and voice through a legal battle, the industry as a whole needs clearer guidelines to address AI-related issues.
Despite these concerns, some experts believe that AI can simplify and expedite certain aspects of filmmaking. Automating visual effects processes and reducing production timelines could streamline the creative process. However, there is still a debate about whether AI can match the organic nature of live-action shoots or hand-drawn animations. Directors like Kapur highlight the limitations of AI, emphasizing that it lacks morality and cannot create emotions like fear, love, or mystery. Nonetheless, Kapur believes that AI has the potential to democratize storytelling by giving everyone access to powerful tools.
In conclusion, AI’s impact on Bollywood is a topic that needs to be addressed urgently. While AI tools offer new possibilities and efficiency gains, they also present challenges and ethical considerations. Industry stakeholders must engage in a structured conversation to navigate the complexities of AI in filmmaking. Balancing the benefits and risks of AI adoption will be crucial as Bollywood embraces the potential of artificial intelligence in the ever-evolving world of cinema.
