Russians Embrace Barbie Film Despite Sanctions

The Barbie movie may not officially be showing in Russia due to Western sanctions, but that hasn’t stopped it from generating buzz and drawing crowds. Unofficial copies of the film are finding their way into Russian cinemas, dubbed into Russian for audiences to enjoy. While the film’s screenings as previews for Russian-made shorts have caused licensing issues, many cinemagoers are delighted by the opportunity to choose what they want to watch. However, there is also criticism of the film and the Barbie doll. Some individuals, like Russian MP Maria Butina, have expressed concerns about the negative impact of Barbie as a female role model, especially on young girls who may strive to emulate her unrealistic appearance. But regardless of differing opinions, the Barbie movie has ignited discussions about cultural openness and the importance of choice in a country that faces increasing confrontation with the West. Amidst this tension, state TV in Russia pushes a narrative that paints Western leaders and propaganda as threats to the country, fostering a sense of patriotism and unity among Russians. This rhetoric is reflected in a new history textbook that teaches high-school students to prioritize the glory and strength of the Motherland. However, not everyone outside of Moscow is receptive to Western culture. During a concert in the town of Shchekino, where patriotic Russian films are favored for boosting morale, audience members wave Russian tricolours and cheer for songs about Russia’s war in Ukraine. In this setting, the appeal of the Barbie film is absent, as the focus is on promoting traditional family values and rejecting Western influences. Yet, there are those like Diana who believe that art should transcend national boundaries and that experiencing films and literature from different cultures enriches one’s perspective and makes them more cultured and sociable.