The global music scene has been dominated by J-pop and K-pop, but now, there is a rising phenomenon known as I-Pop, with Indian girl group W.i.S.H leading the charge. The foursome consisting of Ri, Zo, Sim, and Suchi are on a mission to showcase their talent and spread a positive message of sisterhood and female empowerment through their music.
With a strong history of female singers in India, including legendary soloists like Lata Mangeshkar, Asha Bhosle, and Shreya Ghoshal, girl bands have not seen the same level of success. W.i.S.H aims to change that narrative and make their mark on the international music scene. Their debut single, “Lazeez,” celebrates the modern woman and promotes self-love, resonating with audiences both in India and abroad.
The group, created by music producer Mikey McCleary under Sony Music Entertainment, has already garnered a significant following, with fans eagerly anticipating their future projects. The members of W.i.S.H acknowledge the pressure of being trendsetters and setting new standards for girl groups in India.
Drawing inspiration from iconic Western girl groups like the Spice Girls and Little Mix, W.i.S.H emphasizes embracing individuality and celebrating sisterhood. Each member, from the calm and sweet Zo to the sassy Sim, brings a unique dynamic to the group. Sim and Suchi, who are siblings, highlight the importance of their bond in this musical journey.
Looking ahead, W.i.S.H dreams of collaborating with global superstars like BTS, envisioning a powerful collaboration that blends their distinct styles. As they bask in the excitement of their newfound success, the group remains grounded and focused on their mission to inspire young girls to pursue their dreams.
With a promising future ahead, W.i.S.H is poised to make waves in the music industry and elevate I-Pop to new heights. Their journey, filled with passion, determination, and unity, symbolizes the limitless potential of Indian music on the world stage. As they continue to break barriers and defy expectations, W.i.S.H represents a new era of empowerment and creativity in the realm of pop music.
