Apple and Meta’s VR headset competition in Europe

As Apple’s Vision Pro VR headset finally launched in the UK and Europe, people are eager to see if VR will finally hit the mainstream market. With a very high price tag of £3,499, the Vision Pro aims to position itself as a product that enhances the user’s everyday activities. However, competing with Meta’s Quest 3, priced under £500, with a robust library of games, Apple faces tough competition. Analysts warn that the limited compelling content in the VR market leads to abandoned devices and reduced developer incentives. Apple may have a slow start in sales, similar to the early days of the iPhone, but the key to mainstream adoption may lie in providing compelling, value-adding content through apps. Despite advancements in VR technology to reduce VR sickness, the weight and bulkiness of the headsets can deter long-term use. Companies hope to transition VR devices into wearable glasses form over time. While the tech giants envision a world where augmented reality replaces smartphones, the current reality is that VR headsets have yet to become a common sight in the UK, leaving the question unanswered on whether the Vision Pro and Quest 3 can persuade more users to adopt the technology.